Browngirl Green
{Changing how we view activism one voice at a time}
The Challenge
As a youth climate activist, Kristy has spoken in front of thousands as well as facilitated workshops centered around environmental media and storytelling in cities across the United States. She has also worked with youth from around the world to create collaborative, intersectional online media with the goal of creating conscious, culturally relevant content to engage audiences about proactive solution-building to the climate crisis.
The Approach
Infusing Kristy’s voice into Browngirl Green was the key to crafting a solid brand strategy. This was distilled down into three key areas: Personal, Cultural, and Environmental.
Color
Browngirl Green’s color palette is her main focal points. The intersection of environmentalism and culture as well as they impact they have on each other.
Let’s See it in Action!
