Passport: Design system
{Issuing your passport}
Team: Norman Rabinovich (Creative Director), Usman Fahimullah (Product Designer)
The Background
Passport is a global agency that is focused on ideas that help their clients go further and help them go forward.
The Challenge
With growth comes growing pains, Passport was at a point where our site was being neglected and becoming mis-managed. We decided to scrap the site as well as define every component into a solid system that provided structure for the future.
My role:
As the only product designer on Passport at the time, It was my job to lead and develop this new website, while the other teams were focused on brand focused projects. I designed the whole website and system with our creative director overseeing the project.
Type System - Using Untitled Sans and Ivar Text
Brand Colors
Color Hierarchy
Multiple Button styles were used
What’s Next
After the design we began to code out the site!
We were able to send over the design’s over to develop the site, since then we’ve had many iterations of the current site and the current system has changed drastically.